Boost your conversions with these dynamic types of sales funnels. Explore 20 effective strategies to optimize your sales process. Discover the power of different sales funnels in maximizing your business growth. Don’t miss out on the potential of these types of sales funnels.
What is a Sales Funnel?
A sales funnel is a marketing concept that refers to the journey a potential customer takes from the initial awareness of a product or service to the eventual purchase. It is called a “funnel” because, at each stage of the process, the number of potential customers narrows down, similar to how a funnel’s width decreases from top to bottom.
The sales funnel consists of several stages, including:
- Awareness: This is the top of the funnel, where potential customers become aware of your product or service. This can be through various marketing channels such as advertising, social media, content marketing, or word-of-mouth.
- Interest: Once potential customers are aware of your offering, they may develop an interest and actively seek more information. They might visit your website, sign up for a newsletter, or engage with your content.
- Evaluation: At this stage, potential customers start evaluating your product or service and comparing it to alternatives. They may read reviews, watch product demos, or request additional information to determine if your offering meets their needs.
- Decision: After evaluating the options, potential customers make a decision whether to purchase or not. This is where you aim to convert them into paying customers. It can involve tactics like offering discounts, providing testimonials, or addressing any concerns or objections they might have.
- Action: The final stage is when the potential customer takes action and makes a purchase. This could involve completing an online transaction, signing a contract, or making a reservation.
The goal of a sales funnel is to guide potential customers smoothly through each stage, optimizing conversions at each step. It helps businesses identify where potential customers drop off and allows them to implement strategies to improve conversion rates. Sales funnels can vary in complexity and can be tailored to specific business models, products, or target audiences.
Table of Contents
Why do We have to use Sales funnels?
Sales funnels are essential for businesses for several reasons:
- Lead Generation: Sales funnels help generate leads and attract potential customers. By capturing the attention of a wider audience and guiding them through the various stages of the funnel, businesses can identify and engage with individuals who are genuinely interested in their products or services.
- Customer Understanding: Sales funnels allow businesses to gain insights into their customers’ behavior, preferences, and needs at each stage of the buying journey. By tracking customer interactions and collecting data, businesses can refine their marketing strategies, tailor their messaging, and offer personalized experiences to increase conversions.
- Conversion Optimization: Sales funnels enable businesses to optimize their conversion rates. By identifying areas where potential customers drop off or lose interest, businesses can implement targeted strategies to overcome obstacles and improve the chances of converting leads into paying customers. This can involve refining marketing messages, addressing customer concerns, or providing additional incentives.
- Customer Relationship Building: Sales funnels provide opportunities for businesses to nurture relationships with potential customers. By delivering relevant content, personalized communication, and value-added experiences throughout the funnel, businesses can build trust, establish credibility, and foster long-term customer relationships. This can lead to repeat purchases, upselling, and referrals.
- Efficient Resource Allocation: Sales funnels help businesses allocate their resources effectively. By understanding the customer journey and the effectiveness of different marketing channels, businesses can invest their time, effort, and budget in the areas that yield the highest returns. This allows for better decision-making and maximizes the impact of marketing efforts.
- Scalability and Growth: Sales funnels provide a structured framework for scaling and growing a business. As businesses refine their funnels and optimize conversions, they can attract more leads, increase customer acquisition rates, and expand their customer base. This scalability is crucial for long-term business growth and success.
Overall, sales funnels provide a strategic approach to sales and marketing, helping businesses attract, engage, convert, and retain customers more effectively. By understanding and optimizing the customer journey, businesses can increase their sales revenue, improve customer satisfaction, and achieve their growth objectives.
More Business Guides
20 types of Sales Funnels
1. Sales Letter Funnel
This funnel uses a long-form sales letter to sell the product or service upfront. The sales letter sells your front-end product, and then you have upsold and down sells immediately after the main offer to increase the average cart value.
The sales letter funnel follows a step-by-step process to guide potential customers through the buying journey using a series of sales letters. Here is a breakdown of the typical sales letter funnel stages:
- Lead Generation: The sales letter funnel begins with lead generation strategies to attract potential customers. This can involve various tactics such as advertising, content marketing, social media, or opt-in forms on websites to collect contact information.
- Initial Sales Letter: Once leads are generated, the first sales letter is sent to introduce the product or service and capture the reader’s attention. The sales letter highlights the benefits, features, and value proposition, aiming to create interest and build desire.
- Follow-up Sequence: After the initial sales letter, a sequence of follow-up letters is sent to further engage and nurture the leads. These follow-up letters can provide additional information, address common objections, showcase testimonials, or offer incentives to encourage a purchase decision.
- Call to Action: Throughout the sales letter funnel, there are clear calls to action (CTAs) included in each letter. These CTAs prompt the reader to take the desired action, such as making a purchase, requesting more information, signing up for a trial, or contacting a sales representative.
- Conversion and Upselling: The goal of the sales letter funnel is to convert leads into paying customers. Once a purchase is made, additional sales letters can be utilized to upsell or cross-sell related products or services, maximizing the customer’s lifetime value.
- Customer Retention: A successful sales letter funnel also focuses on customer retention. Follow-up letters can be sent to existing customers to encourage repeat purchases, gather feedback, offer loyalty rewards, or provide valuable content to maintain the relationship.
Throughout the sales letter funnel, businesses track and analyze the response rates, conversion rates, and customer engagement metrics to optimize the effectiveness of the sales letters and refine their approach. Personalization, compelling copywriting, and targeted messaging are key elements in creating an effective sales letter funnel.
It’s worth noting that while sales letter funnels traditionally relied on physical mail, in today’s digital age, email marketing has become the preferred method for implementing sales letter funnels. However, the core principles and strategies remain the same, focusing on using persuasive written messages to guide potential customers toward a purchase decision.
2. Squeeze Page Funnel
Use curiosity to generate leads with this simple two-page sales funnel. The goal of a squeeze page is to get your visitor to give you their email address. These pages have very few other distractions. Oftentimes, not even a logo on the page or any complicated footers or extra links. The #1 secret to getting the highest conversion rate on a squeeze page is to use a curiosity-based headline. Then they have to put in their email address and click “Submit” to figure out the answer to the question.
Here’s how a squeeze page funnel works:
- Squeeze Page: The funnel starts with a squeeze page, which is a single web page with minimal distractions. It typically consists of a headline, a brief explanation, and a form where visitors can enter their email addresses. The key to a successful squeeze page is to create curiosity and make visitors curious enough to want to know the answer to a question or gain access to valuable information.
- Curiosity-Based Headline: The headline on the squeeze page is designed to pique the curiosity of visitors. It should create intrigue and make them eager to find out the answer or solution to a problem. For example, a headline could be “Discover the Secret to [Desired Outcome]” or “Unlock the Key to [Benefit]”.
- Valuable Incentive: To encourage visitors to provide their email addresses, you need to offer them something valuable in return. This can be a free report, ebook, video, checklist, or any other valuable content that is relevant to your target audience. The incentive should be compelling enough for visitors to willingly exchange their email addresses to access it.
- Opt-In Form: The opt-in form is where visitors enter their email addresses to receive a valuable incentive. Keep the form simple, asking only for the essential information. In most cases, asking for just the email address is sufficient.
- Thank You Page: After visitors submit their email addresses, they are redirected to a thank you page. This page expresses gratitude for their interest and informs them about the next steps. You can also provide additional information or offers on this page to further engage with your new lead.
The squeeze page funnel focuses on capturing email addresses, as they are valuable for building your email list and establishing a relationship with potential customers. Once you have their email addresses, you can continue to nurture the relationship through email marketing, providing them with valuable content, and eventually promoting your products or services.
Remember, the success of a squeeze page funnel relies on creating curiosity, offering something valuable, and keeping the process simple and straightforward for visitors. By implementing this funnel, you can grow your email list and have a pool of leads to engage with and convert into customers over time.
3. Video Sales Letter Funnel
A video sales letter funnel has a video that makes the sale for your product or service. Often times people will hide the “Add To Cart” button until after the video has revealed the price. This isn’t necessary, but simple to do inside of ClickFunnels. The video sales letter sells your product, you can include an Order Form Bump on the order form, and then we normally have an upsell and potentially a downscale.
Here’s a breakdown of how a video sales letter funnel works:
- Video Presentation: The core of the funnel is a video that serves as a sales letter. This video typically features a presenter or voice-over explaining the benefits and features of your product or service. The goal is to captivate the viewers’ attention and keep them engaged throughout the presentation.
- Persuasive Content: The video contains persuasive content that highlights the value and advantages of your offer. It addresses the pain points of your target audience and demonstrates how your product or service can solve their problems or fulfill their needs. It’s important to focus on benefits rather than just features to make the offer compelling.
- Call to Action: Towards the end of the video, a clear call to action (CTA) is presented. This is where you instruct viewers on what action they should take next. The CTA can be to click on a button to make a purchase, sign up for a free trial, or provide their contact information to receive more details.
- Upsells and Downsells: After the main offer is presented, there is an opportunity to include upsells and down sells. Upsells are additional products or upgrades that complement the main offer and provide more value to the customer. Downsells are alternative offers at a lower price point in case the viewer decides not to proceed with the main offer. These additional offers aim to increase the average order value and maximize the revenue from each customer.
- Order Form: Once the viewer decides to take the desired action, they are directed to an order form where they can complete their purchase or provide their contact information. The order form should be user-friendly and collect only the necessary information to streamline the process.
- Follow-Up: After the initial purchase or lead generation, it’s crucial to have a follow-up strategy. This can involve sending confirmation emails, delivering the purchased product or service, or nurturing the leads through email marketing campaigns. The goal is to build a long-term relationship with the customers and continue to provide value to them.
The video sales letter funnel allows you to leverage the power of video to convey your message, connect with your audience, and drive conversions. By crafting a compelling video presentation and incorporating strategic elements like upsells and downsells, you can optimize your sales process and increase your revenue.
Remember, the key to a successful video sales letter funnel is to create engaging content, address the viewers’ needs, and guide them toward taking the desired action. With effective implementation, this funnel can be a powerful tool in your marketing arsenal.
4. Reverse Squeeze Page Funnel
Give value first, then ask for their email with a reverse squeeze funnel. Use a Reverse Squeeze Page Funnel to give before you take. Give away some of your best information and items before asking for a visitor to opt-in. Then, ask customers to “opt-in for more” after they watch the video.
Here’s a breakdown of how a reverse squeeze page funnel works:
- Value Offer: The reverse squeeze page funnel starts by providing valuable content or information to visitors without requiring them to opt-in initially. This can be in the form of a video, article, guide, or any other valuable resource that is relevant to your target audience. The goal is to capture their interest and establish trust by delivering something useful right away.
- Opt-In Opportunity: After visitors have consumed the initial value offer, they are presented with an opportunity to opt-in to receive more related content or resources. This can be a prompt that says something like “Want to dive deeper? Enter your email to receive exclusive access to additional tips and insights.” By this point, visitors have already received value and are more likely to be receptive to providing their email addresses.
- Opt-In Form: Once visitors decide to opt-in, they are directed to an opt-in form where they can enter their email address and any other necessary information. It’s important to keep the form simple and only ask for essential details to minimize barriers to entry.
- Thank You Page: After submitting their information, visitors are redirected to a thank you page. This page expresses gratitude for their interest and confirms their successful opt-in. It can also provide additional instructions or offer more related content to keep them engaged.
The reverse squeeze page funnel is effective because it establishes goodwill and trusts with your audience before asking for their contact information. By providing value upfront, you demonstrate your expertise and build credibility, increasing the likelihood that visitors will opt in and continue engaging with your content.
Remember, the success of a reverse squeeze page funnel relies on delivering high-quality and relevant content upfront, capturing visitors’ interest, and then presenting the opt-in opportunity. By implementing this funnel, you can build a loyal audience, expand your email list, and nurture relationships with potential customers.
5. Invisible Funnel
Sell access to an event, but charge them after it’s over if they like it. Invisible Funnels work by giving away a lot of value for free upfront and only charging if the customer liked what they received. It’s like going to a restaurant and only paying if you liked the food. Although it is free to attend, visitors register their seats after a Video Sales Letter on the first page by entering their credit card information even though no money is charged.
Here’s a breakdown of how an invisible funnel works:
- Free Value: The invisible funnel starts by offering something of value to potential customers without charging them upfront. This can be in the form of free content, such as an e-book, video series, webinar, or access to a limited portion of a product or service. The goal is to provide a taste of what you have to offer and showcase the value it can bring.
- Registration: To access the free content or experience, visitors are required to register or provide their contact information. This allows you to capture leads and continue engaging with them in the future. It’s common to ask for their email address or other basic information during the registration process.
- Opt-In Confirmation: Once visitors have registered, they are granted access to the free content or experience. This could be a downloadable resource, a video series, or any other form of valuable content. It’s important to deliver on the promised value and provide a positive experience to engage and satisfy the customers.
- Pay-If-Satisfied Model: After customers have experienced the free content or experience, they are presented with the option to pay for it if they were satisfied and found value in it. This can be in the form of a payment page or a follow-up email with a payment link. Customers are given the choice to determine the price or make a voluntary payment based on their perception of the value they received.
The invisible funnel leverages the principle of reciprocity, where customers feel more inclined to reciprocate and support your business if they have received something valuable for free. By providing an excellent experience and showcasing the value of your product or service upfront, you increase the chances of customers voluntarily choosing to pay for it.
Remember, the success of an invisible funnel relies on delivering exceptional value in the free content or experience, capturing leads through registration, and presenting a pay-if-satisfied model to generate revenue. It can be a powerful strategy for building trust, engaging potential customers, and converting them into paying customers based on the value they perceive.
6. Lead Magnet Funnel
Give people an ethical bribe in exchange for their email addresses. A lead magnet funnel is similar to the other opt-in funnels, except you are actually giving away something in exchange for their email address. It may be a report or video, but it’s typically something tangible that they are exchanging for their email address.
Here’s a breakdown of how a lead magnet funnel works:
- Lead Magnet Creation: The first step in a lead magnet funnel is creating a valuable resource that addresses a specific problem or fulfills a need of your target audience. This can be an e-book, a guide, a checklist, a template, a video tutorial, or any other valuable piece of content that provides actionable information or solves a problem for your potential customers.
- Landing Page: Once you have your lead magnet ready, you create a dedicated landing page where you offer the lead magnet to visitors. The landing page should clearly communicate the benefits of the lead magnet and entice visitors to provide their email addresses to receive it. It should also highlight the value and relevance of the resource in solving their pain points.
- Opt-In Form: On the landing page, you include an opt-in form where visitors can enter their contact information, usually their email address, to access the lead magnet. It’s common to keep the form simple, only asking for essential details to reduce friction and increase conversion rates.
- Thank You Page: After visitors submit their information, they are redirected to a thank you page that confirms their successful opt-in and delivers the lead magnet. The thank you page can also include additional instructions, such as how to download or access the resource, and can provide further engagement opportunities or next steps.
- Email Follow-up: Once you have captured their email addresses, you can begin nurturing your leads through automated email sequences. These emails provide additional value, build trust, and guide prospects through your sales funnel. You can share relevant content, offer more resources, and eventually present your products or services as solutions to their needs.
The lead magnet funnel is designed to attract potential customers by offering them something of value in exchange for their contact information. By providing a valuable resource that addresses their pain points or fulfills a specific need, you establish credibility and build a relationship with your leads. Through strategic email marketing, you can further educate and engage them, increasing the chances of converting them into paying customers.
Remember, the success of a lead magnet funnel depends on creating a compelling lead magnet, optimizing your landing page for conversions, capturing leads through the opt-in form, delivering the lead magnet promptly, and nurturing your leads through targeted email follow-up. It’s an effective way to build your email list, establish yourself as an authority in your industry, and drive conversions in your business.
7. Webinar Funnel
This funnel will get people to register and attend your webinar events. The Webinar Funnel gives the entrepreneur more time to close potential customers at a higher price point, as most webinars are at least one hour long, and gives more time to address the false beliefs of customers. Webinar Funnels is an “event” and are broken into two phases.
Here’s a breakdown of how a webinar funnel works:
- Webinar Registration: The first step in a webinar funnel is to create a registration page where visitors can sign up to attend the webinar. This page should clearly communicate the benefits of attending the webinar, such as learning valuable insights, gaining industry knowledge, or solving specific problems. Visitors typically provide their name and email address to register for the webinar.
- Pre-Webinar Engagement: Once visitors have registered, you can engage them through pre-webinar emails. These emails can include reminders about the upcoming webinar, additional information or resources related to the topic, and any preparation instructions or materials they may need. The goal is to build anticipation and excitement for the webinar.
- Live Webinar: On the scheduled date and time, you host the live webinar. This is where you deliver valuable content, such as a presentation, demonstration, or educational session, to your audience. The webinar can include slides, videos, and interactive elements to engage participants. You can share your expertise, address pain points, and provide actionable insights or solutions.
- Q&A and Engagement: During the webinar, you can encourage audience engagement by allowing participants to ask questions and provide answers in real time. This helps build a connection with your audience and increases their involvement. You can address their concerns, clarify doubts, and demonstrate your expertise and authority on the topic.
- Post-Webinar Follow-up: After the live webinar concludes, you can continue engaging with attendees through post-webinar emails. These emails can include a replay of the webinar for those who couldn’t attend, additional resources, and a call-to-action that directs them to the next step in your sales funnel, such as purchasing a product or scheduling a consultation.
- Conversion and Sales: The ultimate goal of a webinar funnel is to convert attendees into paying customers. Throughout the webinar and post-webinar follow-up, you can make compelling offers, showcase the benefits of your product or service, and provide incentives for attendees to take action, such as limited-time discounts or bonuses. This helps drive conversions and generate sales.
Webinar funnels allow you to engage with your audience on a deeper level, establish yourself as an authority in your industry, and demonstrate the value of your offerings. By providing valuable content and addressing the needs of your target audience, you can build trust and credibility, which increases the likelihood of converting attendees into customers.
Remember, the success of a webinar funnel relies on effective promotion and registration, delivering high-quality content during the live webinar, engaging with participants through Q&A, and following up with strategic emails to drive conversions. It’s a powerful tool for educating, connecting, and converting potential customers in your business.
8. Application Funnel
Have people apply to work with you through an application funnel. Application Funnels work by using a “take away” sale, where the potential client must ‘apply’ to become a client. It lets you qualify people to work with you and is used often in high-end coaching and consulting.
Here’s a breakdown of how an application funnel works:
- Initial Interest: The first step is to generate interest in your product or service through various marketing channels such as social media, content marketing, or advertising. You want to capture the attention of potential clients and pique their curiosity.
- Landing Page or Sales Page: Once you have caught their attention, you direct them to a landing page or sales page that highlights the benefits, features, and unique value of your offering. This page should clearly communicate how your product or service can solve their problems or fulfill their needs.
- Application Process: Instead of immediately asking for a purchase, the application funnel requires potential clients to fill out an application form. This form collects relevant information about their needs, goals, challenges, or any other criteria that help determine if they are a good fit for your offering. The form can include questions about their background, budget, timeline, or specific requirements.
- Qualification and Review: Once the application is submitted, you review the information provided to assess if the applicant meets your criteria or fits your target audience. This step allows you to filter out individuals who may not be a good fit or who may not be ready for your product or service.
- Follow-up Communication: After reviewing the applications, you can follow up with the applicants to further qualify them or gather additional information. This can be done through phone calls, emails, or other communication channels. It allows you to have a conversation with the applicants, address their questions, and evaluate if they are a good fit for your offering.
- Offer and Conversion: If the applicant is deemed a good fit, you can make an offer tailored to their specific needs and goals. This can be a customized proposal, a specific package, or a personalized recommendation. By presenting a tailored solution, you increase the chances of converting the applicant into a paying client.
- Onboarding and Delivery: Once the applicant accepts the offer and becomes a client, you proceed with the onboarding process. This involves setting expectations, providing necessary documentation or materials, and guiding them through the next steps. The goal is to deliver the promised value and ensure a smooth transition into the working relationship.
The application funnel allows you to qualify potential clients or customers and ensure that you are working with individuals who are genuinely interested and committed to your offering. It helps save time and resources by focusing on high-quality leads who are more likely to convert and become long-term customers.
Remember, the success of an application funnel relies on creating an enticing landing page or sales page, designing an effective application form, conducting thorough applicant reviews, and offering personalized solutions. By utilizing an application funnel, you can attract the right clients or customers and provide them with the best possible experience based on their specific needs and goals.
9. Product Launch Funnel
Built anticipation for your new product with our product launch funnels. The Product Launch Funnel lets an entrepreneur build anticipation before a customer is allowed to buy a product. Small marketing “previews” about the product are sent, usually at least a day apart, to build scarcity and urgency for the final day when the “cart opens” and customers may buy for a limited time. A defining feature of the Product Launch Funnel is closing the cart after a few days. This concept was pioneered by Jeff Walker and helped thousands of entrepreneurs to launch new companies overnight.
Here’s a breakdown of how a product launch funnel works:
- Pre-Launch Phase: This phase begins before the actual product launch and involves creating buzz and anticipation. You can start by teasing the upcoming product through various marketing channels such as social media, email marketing, or content marketing. The goal is to generate excitement and curiosity among your target audience.
- Pre-Launch Content: During this phase, you provide valuable and informative content related to the product or the problem it solves. This content can be in the form of blog posts, videos, webinars, or free resources. The purpose is to build trust, establish your expertise, and showcase the value your product offers.
- Email List Building: One of the primary objectives of a product launch funnel is to build an email list of potential customers who are interested in your product. You offer a lead magnet, such as a free guide or video, in exchange for their email addresses. This allows you to communicate directly with interested individuals throughout the launch process.
- Pre-Sale or Early Bird Offer: As the launch date approaches, you may offer a special pre-sale or early bird discount to incentivize early purchases. This limited-time offer creates a sense of urgency and encourages people to take action before the official launch.
- Launch Day: On the launch day, you make the product available for purchase to the general public. This can be done through your website, an online marketplace, or a dedicated sales page. It’s important to have a clear and compelling sales message highlighting the unique features, benefits, and value of your product.
- Follow-up Sequences: After the initial launch, you can continue to nurture leads and engage with potential customers who have shown interest but haven’t made a purchase. This can be done through automated email sequences, retargeting ads, or additional content that addresses their concerns or objections.
- Limited-Time Offers: To create a sense of urgency and drive more sales, you can introduce limited-time offers or bonuses. These can include time-limited discounts, special bundles, or exclusive bonuses for a specific period following the launch. The goal is to encourage people to make a decision and take advantage of the offers before they expire.
- Post-Launch Engagement: Once the launch period is over, it’s important to continue engaging with your customers. This can involve providing ongoing support, offering additional resources or upgrades, and nurturing the customer relationship. Happy customers can become repeat buyers and advocates for your brand.
A product launch funnel allows you to strategically plan and execute the release of your product, maximizing its exposure and generating sales momentum. By building anticipation, offering incentives, and maintaining engagement throughout the launch process, you can create a successful launch that boosts your conversions and establishes a strong foundation for your product in the market.
Remember, effective product launches require careful planning, compelling messaging, and consistent communication with your audience. By leveraging the power of a product launch funnel, you can effectively introduce your product to the market, attract interested customers, and achieve your sales goals.
10. Cancellation Funnel
The Cancellation Funnel is used when a customer is trying to either refund, cancel a service, or return a product. Many times they are canceled because they don’t understand something about what you offer. Doing a quiz first lets you figure out what their specific concern is, and then you can try to save the sale on the next page. This can drastically reduce refunds, cancellations, and churn
11. Membership Funnel
Create a membership site and sell access to it through this funnel. Membership Funnels were created to sell people into membership sites, paid newsletters, and more. There are different ways you could sell a membership site (for example, with a webinar or a sales letter), but in this template, we will be using a video sales letter. On the first page, someone will typically signup for some type of trial. On the Thank You Page, they get a link to create their account in the member’s area. Users create their own unique username and password and content unlocks based on the user’s specific purchases.
12. Survey Funnel
Find out who your visitors are first and then send them into the right funnel. A survey funnel has two main purposes. The first is to help your visitors engage with you more because they are required to answer questions and make micro-commitments. The second is it allows you to figure out who your visitors are, and then you can show them a different sales message based on who they are
13. Step Trip Wire Funnel
Use a low-ticket front-end product and then upsell your other products. A Tripwire is a low-ticket front-end product that is so irresistible people have to purchase it. After they put in their credit card, you can then upsell them your more expensive products through Order Form Bumps and One Click Upsells or Downsells. The ‘Two-Step’ gets its name from the Two-Step Order Form used on the first page of this funnel type.
14. Live Demo Funnel
Demonstrate your product through your own live demo funnel. The Live Demo Funnel is a great way to show off your product by you simply using it in front of your customers. This gives the entrepreneur a way to answer live questions and demonstrate their product. Do this by hosting a periodic live show that others can also attend live. Remind viewers where they can get the product you’re showing and keep additional episodes below
15. Hero Funnel
Let people know who you are and how to connect with you. Use a Hero Funnel to showcase you as the entrepreneur, and your story, and build a list of followers while you do so. This funnel starts by sharing some of your bios, getting people to join your email newsletter, and then asking them to follow you on your social media accounts.
16. Homepage Funnel
A traditional “website” that pushes people into your core sales funnels. The Home Page Funnel lets the entrepreneur have elements of a traditional “home page” website, but turn it into an actual lead funnel. The first page tells the story of the business and invites visitors to opt in. They can also choose from the most popular products featured below. As opposed to the Hero Funnel, which highlights the entrepreneur, a home page funnel is good at featuring the business’ origins with several popular products.
17. Ask Campaign Funnel
Find out what your customers actually want before you create it for them. Use an Ask Campaign funnel at all stages of your business to find out what customers actually want. Typically, the open-ended question is phrased, “What’s Your #1 Question/Challenge With XYZ?” Customer responses become the basis of your offers and help you discover the false beliefs potential customers will experience before they’ll give you money. You can also offer the product as a gift if they respond to your campaign.
18. Auto Webinar Funnel
Create auto webinars that automatically sell your products around the clock. The Auto Webinar Funnel is used after an entrepreneur has proven their offer several times previously in the Webinar Funnel. The major difference in this funnel is that the historically best converting webinar is uploaded online (YouTube, Vimeo, etc) and is embedded in its own “Webinar Broadcast Page.”
19. Daily Deal Funnel
Make an irresistible offer to get new customers (Nickname: Groupon Funnel) Companies like Living Social and Groupon made the Daily Deal Funnel famous by getting companies to make an irresistible offer to get new clients into the front door. You can quickly create an offer, and run it as an evergreen campaign to consistently get new people into your business. Begin with a Two-Step Order Page where you make the special offer, then on the Thank You Page, encourage your customers to share the same deal with their friends.
20. Storefront Funnel
A traditional e-commerce “website” that pushes people into your core funnels. The Storefront Funnel is a small funnel that is similar to window shopping. It’s a single page where all of your products sit together with links to other individual funnels and products. It mimics a more traditional eCommerce website, but each product pushes into a funnel that efficiently sales that product.
Conclusion about Types of Funnels
In conclusion, understanding the various types of funnels can greatly benefit your marketing and sales efforts. Each type of funnel serves a specific purpose and caters to different stages of the customer journey. By leveraging these funnels effectively, you can optimize your conversion rates, generate leads, and ultimately increase your revenue.
Sales Letter Funnels are ideal for selling products or services through persuasive long-form sales letters, while Squeeze Page Funnels focus on capturing leads by offering valuable content and utilizing curiosity-based headlines. Video Sales Letter Funnels use compelling videos to drive sales, often hiding the purchase button until after the video reveals the price.
Reverse Squeeze Page Funnels offer value upfront before asking for an opt-in, while Invisible Funnels provide free value and charge only if customers are satisfied. Lead Magnet Funnels entice potential customers with valuable resources in exchange for their email addresses, helping you build your email list.
Webinar Funnels allow you to showcase your expertise and engage with potential customers during a live or pre-recorded webinar, while Application Funnels require potential clients to apply before working with you, qualifying leads for high-end coaching or consulting.
Product Launch Funnels create anticipation and scarcity for a new product, building excitement and driving sales within a limited time frame. Cancellation Funnels aim to save customers who want to cancel or refund by addressing their concerns through quizzes and personalized offers.
Membership Funnels focus on selling access to exclusive content or services through a membership site, while Survey Funnels help you understand your audience better by gathering information through surveys and tailoring your marketing messages accordingly.
Step Trip Wire Funnels use low-priced front-end products to upsell customers to higher-priced products, while Live Demo Funnels demonstrate your product’s features and benefits through live shows or videos. Hero Funnels showcase you as an entrepreneur, telling your story and building a following on email and social media platforms.
Homepage Funnels transform your traditional website into a lead generation funnel, while Ask Campaign Funnels allow you to gather customer insights and tailor your offers based on their specific needs and challenges.
Auto Webinar Funnels automate the webinar process, allowing you to sell your products or services around the clock, and Daily Deal Funnels offer irresistible offers to attract new customers on a consistent basis.
Lastly, Storefront Funnels present your products in a traditional e-commerce website format but direct visitors to specific funnels for efficient sales.
By understanding and utilizing these different funnel types, you can create a comprehensive and effective marketing strategy that guides your prospects through the buying process, maximizes conversions, and boosts your business growth.